FLORENCE & RUBY

All we had was a little pig and a sh*t tonne of celebrities to make some noise about the cruel conditions pigs are farmed in the UK and around the world. We created the hastag #TurnYourNoseUp and got as many big names as possible to 'turn their nose up' (a piggy nose) to factory farming. The simplicity of this gesture made it really easy to get people on board. At last count the hashtag had been retweeted 114 million times.